Internal-splash

Put $10 billion worth of sales experience to work for you

Our "X-treme" onsite training programs show your sales professionals how to connect and create excitement with every prospect, using NHK's seven-step participation process. It's a whole new way of selling that replaces the usual sales pitches and adversarial attitudes with a proven process to:

  • Pro-active involvement in the new home buying process of every customer.
  • Change listening habits that affect your ability to hear what is really important to the buyer and gain new insight.
  • Organize and prioritize your presentation around specific customer needs, not the same canned presentation.
  • Influence a prospect's thinking by focusing on product value instead of price.
  • Build a bridge of trust that makes buyers more receptive to suggestions and sharing their real needs and motivations.
  • Overcome buyers' resistance by establishing a relationship of cooperation through a series of rapport-building tactics.
  • Close with confidence, using our six-step process.

When sales associates use these principles to truly enter a home buyer's reality, it is much more likely that both parties will be able to produce an outcome that is mutually rewarding—a new home purchase.

NHK on-site training opportunities

To make this process second-nature to your sales team, we offer new home builders a complete array of onsite training opportunities, including:

New Home Knowledge – New home sales classes online and onsite

On-Site Training

Overview

Leslie Peters
Vice President Sales & Marketing
Engineered Homes
Orlando, Florida
"New Home Knowledge training will take your sales team from dial-up to DSL speed. It really is designed for the needs of today’s buyers."