Looking for new insights and fresh ideas?

March 12, 2010 Housing Market Still Filled With Fear, Optimism Around the Corner Tampa Bay Business Journal

No one needs to ask John Rymer how much he knows about real estate. He’s proven time and again it’s a lot. Rymer has made many rounds in the overall market, amassing more than $9 billion worth of sales — $5 billion in corporate roles at companies such as Morrison Homes and Jack Nicklaus Communities, and another $4 billion as a consultant. Now based in Tampa, Rymer has some ideas on when and how the local real estate market will turn around.

January 01, 2010 Setting and Monitoring Sales Benchmarks Helps Home Builders Succeed Professional Builder Magazine

As it relates to capturing added new-home sales, success can often be traced back to those willing to measure and manage the many subtleties of the home-buying process, while failure is often the result of oversimplifying the entire process into a single measurement — say traffic-to-sales conversion. For many builders, solving today's sales problems can be overwhelming. Some refer to it as the “too” phenomenon: too few customers, too few qualified buyers, too little urgency, too many competitor discounts, too little followup and even too few outstanding new-home sales professionals.